Rabbit Siji captures the cuteness

In the post-Hello Kitty Universe, the bizarre blank-faced character known as Tu Siji (Rabbit Siji) is both ubiquitous and actually making money. Creator Wang Maomao said she couldn’t believe that her random doodles over three years turned into a marketing favorite, earning her more than 100,000 Yuan per year (US $13,000). Not everyone can be so lucky, but it’s amusing to watch an interview with twenty year old Wang Maomao, recently featured on Zhongtian News Network.